Zebra boosts personal shopping with new PS20

Personal Shopping Solution (PSS) allows customers to scan and pack items as they go and skip the supermarket checkout counter

Tags: Zebra Technologies Corporation
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Zebra boosts personal shopping with new PS20 With retailers battling online competitors, solutions that personalise the shopping experience have become essential.
By  David Ndichu Published  September 23, 2018

Shoppers can now skip the supermarket checkout counter entirely, thanks to the new personal shopping solution from Zebra Technologies.

Zebra’s Android-based personal shopper, the PS20, allows customers to scan and pack items as they go, seeking to make the in-store experience as fluid as online shopping, with no waiting for delivery.

With retailers battling brick-and-mortar and online competitors, advanced solutions that personalise the best in-store shopping experience have become essential for survival. Zebra’s PSS enables shoppers to enhance their shopping experience, including the ability to download their shopping lists, providing fast access to the information enhancing their buying decisions.

“Today’s shoppers are increasingly digitally literate, comfortable with smartphone technology and expect access to information and products faster than ever before,” said Leslie Hand, vice president, IDC Retail Insights. “The PS20 gives retailers an advanced solution to engage these customers with the features required to improve the in-store experience. Zebra has used its expertise to design an advanced solution that offers hands-free scanning, voice support and in-store locationing.”

The PS20 is the latest addition to the Zebra personal shopping device ecosystem. The PS20 has new features that optimise the daily workflows of store workers and enhance the customer experience. A new microphone allows voice commands and rapid responses to customer questions. Scanning items is easier with a more powerful barcode reader. It’s designed to scan poorly printed or damaged 1D/2D labels, recognize Digimarc barcodes embedded in product packaging, and support hands-free scanning via proximity sensors.

Accurate indoor positioning is also crucial for retailers to provide in-store navigation, assisted selling capabilities with personalised coupons, promotions, recommended items as well as helping store associates quickly find or replenish stock. The PS20 is the first Zebra PSS to support Visible Light Communication (VLC), locationing technology by which the front-facing camera detects LEDs and instore lighting to fuel machine learning algorithms to give retailers a better understanding of consumers’ movement through their stores. This enables retailers to gather valuable insights into shopping habits using loyalty cards and purchase tracking and opens opportunities for next-gen store applications such as face and image recognition.

“As one of the first major players to enter the personal shopping technology space, Zebra continues to improve its solutions to help retailers address rapidly rising competitive pressures to deliver exceptional, efficient shopping experiences,” said Joe White, vice president and general manager, enterprise mobile computing, Zebra Technologies. “The next-generation, Android-based PS20 has evolved to meet the needs of shoppers, staff and management alike, giving retailers a performance edge to support today’s consumers in the on-demand economy.”

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