Prime position: distinguishing the real visionaries

Nidal Abou-ltaif, president, Avaya International EMEA & APAC, on Gartner recognising Avaya as a UC leader for the ninth time

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Prime position: distinguishing the real visionaries Abou-ltaif says Avaya has the ability to deliver holistic platforms fine-tuned to precise business requirements.
By  Nidal Abou Ltaif Published  September 4, 2018

"Leader" is a word thrown around so widely it can lose meaning. When every company calls itself a "market leader", how can you discern the real visionaries?

As businesses look to reinvent themselves through digital transformation and emerge as winners from the Fourth Industrial Revolution, they must likewise wonder, "Whom can we trust to help us on our journey? Who are the real leaders?"

Gartner's Magic Quadrant analysis is designed to help with these questions. Using proprietary, objective and widely trusted metrics, Gartner rates industry players for "Ability to execute" and "Completeness of vision", leading to each company being rated as either leaders, visionaries, challengers or niche players. Only companies rated highly in both execution and vision are named leaders.

That is why we at Avaya are proud to be positioned, for the ninth time, as a leader in the Gartner Magic Quadrant for unified communications (UC), worldwide. It is a strong message of recognition and confirmation that our vision for the sector is one shared by our customers and by industry experts. The honour comes only months after our recognition as an MQ leader in contact centre (CC) infrastructure. We are one of only two companies named leaders in both the UC and CC sector.

Taken together, this is the clearest indication yet that we have been on the right track in merging the communication and customer-facing aspects of business into holistic platforms that our customers can trust today in the market. Products such as Avaya's Equinox and IP Office are at the forefront of our efforts to blur the lines between UC and CC and offer more rounded solutions that drive the digital transformations of businesses of all scales and industries.

The ability to deliver holistic platforms fine-tuned to precise business requirements also arises from our commitment to redefining technology alliances by extending the relevance of each stakeholder. This allows us to serve customers across a range of verticals - including hospitality, healthcare, retail and mid-size enterprises - building solutions more cohesive and comprehensive than any one vendor could provide. Together with Batelco, for example, Avaya was able to help Bahrain's Ministry of Foreign Affairs to implement a communication platform that connected all ministry employees wherever they are in the world.

Indeed, our customers become leaders, showing their peers how efficiencies can emerge from the right UC or CC platform. Dubai Civil Defence became one of Avaya's first Equinox customers, allowing the agency to enhance unified communications and collaboration, and provide live video streaming and other capabilities across teams.

Last year, Telekom Serbia transformed its contact centre experience, following a four-year integration project with Avaya, which doubled its service level agreement (SLA) attainment rate on mobile services. At the same time, Avaya is working closely with Bosch on its five year digital transformation strategy. Avaya's private cloud solution will allow Bosch to reduce the TCO of its voice-services infrastructure by as much as 20%.

We will continue to invest heavily in our UC and CC portfolios and continue to soften the lines between them as we provide our global customers, from SMBs to large enterprises, the applications they need to be leaders as well.

Nidal Abou-ltaif is president at Avaya International EMEA and APAC.

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