Meltwater launches AI platform to deliver market insights

Fairhair.ai will enable data scientists to integrate data from digital media into analytics

Tags: Artifical intelligenceMarketingMeltwater (www.meltwater.com)
  • E-Mail
Meltwater launches AI platform to deliver market insights Fairhair.ai will help organisations to include web data in their analytics projects.
By  Mark Sutton Published  August 14, 2018

Media intelligence specialist Meltwater is opening up its AI platform, Fairhair.ai, to enable developers and data scientists to use the platform for their own projects.

Fairhair.ai is an open platform for data science, originally developed to support Meltwater's media intelligence and social analytics solutions.

By making Fairhair.ai available to developers, Meltwater says it will help them to identify and utilize relevant external data from the web for their own AI-driven analytics. Users will be able to merge and analyze internal and external data using a Knowledge Graph; access pre-trained, configurable AI models; and create real-time insights to make future-looking, data-driven decisions.

Meltwater's database adds more than 600 million documents per day. Today, Meltwater's database hosts more than 1.2 trillion documents, from 10 million sources in 12 million categories. Fairhair.ai was developed by an internal team of experienced engineers and data scientists through a series of AI acquisitions

"We quickly realized our AI platform had far more potential, beyond Meltwater's core products, to democratize competitive insights created from real-time online data. Fairhair.ai goes beyond Business Intelligence by filling the gap between historic trends and real-time market indicators, and predicting what's ahead with forward-looking insights - a practice we call Outside Insight," said Jorn Lyseggen, founder and CEO of Meltwater.

"In spite of being the most valuable source for forward-looking indicators, online data is the biggest blind spot today in corporate decision-making. Historically, online data has been hard to track and analyze in a systematic and rigorous way because of its sheer scale, plethora of data types, and its multitude of languages. Fairhair.ai addresses many of these challenges and helps companies analyze the noisy and messy web to better understand their competitive landscape.

The powerful Fairhair.ai Knowledge Graph can be integrated with an organisation's internal data and link existing models to track events through global supply chains, connect suppliers, products, and their dependencies.

"Existing AI platforms often require a lot of expertise and experimentation to be effective. They also don't help with the expensive and difficult preparation of data. Fairhair.ai provides a fast-track to reap the benefits of AI and advanced insights by opening up access to our data and models organised in a knowledge graph" said Aditya Jami, CTO and head AI at Meltwater.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code