Wadi grocery app plans UAE entry

Two-hour delivery service helps app quickly build customer base in KSA

Tags: E-commerceWadi.com (en-ae.wadi.com/)
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Wadi grocery app plans UAE entry The Grocery app today attracts more than 2000 daily orders from its 20,000 plus products catalogue.
By  David Ndichu Published  August 7, 2018

Wadi.com plans to launch its grocery app, Wadi Grocery, in the UAE next year.

Wadi Grocery has emerged as a strong e-commerce player in Saudi Arabia thanks to its promise of two-hour delivery from order to customer’s doorstep.

Building on a customer base of more than 15 million on Wadi.com, the e-commerce site launched the grocery app earlier this year in Riyadh, Jeddah and Dammam. According to the company, the app today boasts more than 2000 daily orders from its 20,000 plus products catalogue that include fresh produce, dairy products, personal care brands, household supplies, kitchen essentials and more.

The company attributes the popularity of its grocery app to a user-friendly interface and enhanced features such as an assisted order placement tool where the app suggests alternate purchase options to buyers, as well as a built-in,  predicted cart feature to make the purchasing process more seamless. 

Pratik Gupta, Co-founder & MD of Wadi said the retail climate in KSA poses some unique challenges for shoppers such as limited stocks, traffic jams, shortage of parking spots as well as the hot weather. “We recognised the gap in the market and decided to introduce the Wadi Grocery App to ensure that our customers get everything delivered at their doorstep within two hours.”

As the competition in the online grocery space increases, Wadi Grocery App has invested into improving various aspects of its business such as product quality control, data sciences, inventory forecasting, consumer behaviour, manpower training and building supply-chain efficiencies in addition to building the required infrastructure to provide necessary support for inventory stock, the company said.

“Our excellent logistics network across more than 50 cities and world-class technology helped us scale quickly and deliver on our promise of two-hour delivery along with the widest range of products in the region.  As a result, 50% of new orders on the app are generated organically via word of mouth. This kind of tremendous growth makes us confident about our future plans,” said Gupta.

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