Microsoft targets SMEs with new Dynamics 365 solution

Dynamics 365 Business Central integrated commerce platform now available in the UAE

Tags: Cloud computingMicrosoft DynamicsUnited Arab Emirates
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Microsoft targets SMEs with new Dynamics 365 solution Mansour-Khoury said legacy systems are unable to keep up with growing businesses.
By  David Ndichu Published  August 1, 2018

Dynamics 365 Business Central, Microsoft’s new business intelligence (BI) solution targeting SMEs, is now available in the UAE.

Business Central targets small-to-midsized business that have outgrown their basic accounting software. It connects back-office systems with business processes allowing business owners to standardise and integrate their entire organisation’s business processes, including sales, finance, human resources, operations, logistics and marketing to function as one.

As small businesses progress from start-up to midsized enterprise, they often waste valuable time wrestling with standalone systems that are not connected to other important aspects of day-to-day operations. And changing those systems often disrupts workflow. A common side-effect of such scattered architectures is heterogeneous data that stifles decisions and wastes further time to create and configure reports, leading to incomplete or blurred pictures of cash flow, inventory, and customer behaviour.

Maureen Mansour-Khoury, senior product marketing manager, Dynamics 365, Microsoft Middle East & Africa said legacy systems for growing businesses often can’t keep up with markets that are in continual flux. “Configuration and upgrade to existing suites can be expensive, so SMEs really need a flexible solution that can meet the requirements of the here and now, but allow turnkey access to extensions as the business evolves. Dynamics 365 Business Central brings people, processes, and data together, so you can manage your business end to end,” she added.

By connecting data across accounting, sales, purchasing, inventory, and customer interactions, Business Central allows SMEs to get a holistic view of the business and chart financial performance in real time with built-in Power BI dashboards. Financial closes and reporting, accounts receivables and payables, and reconciliations of accounts are now more easily accessible and automated. And Business Central enables better financial forecasting by modelling and analysing data across multiple dimensions, even allowing the customisation of reports through seamless Microsoft Excel integration. Dynamics 365 Business Central is also integrated with Office 365.

SMEs play an increasingly important role in UAE national growth. For example, as of August 2017, more than 94% of companies operating in the UAE were SMEs, employing around 86% of the private-sector workforce, according to the UAE Ministry of Economy. In Dubai alone, smaller businesses account for almost 95% of companies, employing 42% of the workforce and contributing around 40% of the emirate’s GDP.

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