Get to know: Carol Anne Dias, Regional Sales Director, MEA, AOC & Philips

The local and regional channel partners need to start moving away from the price volume game and move more into a value-driven business

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Get to know: Carol Anne Dias, Regional Sales Director, MEA, AOC & Philips
By  Manda Banda Published  July 26, 2018

What’s your career history to date? How did you end up working in Dubai?

I am an economics graduate and my first break was with British Airways in India from 1999 to 2002. Dubai was a fascinating country and I was always looking at finding opportunities here. I visited Dubai once to find job opportunities and landed a role with ITE Distribution handling accessories from 2002. I later had roles at Belkin and Redington Gulf. When the opportunity knocked from TPV Tech, I couldn’t resist. I joined in 2016 handling the AOC and Philips monitor business in MEA.

If you could improve one thing about the channel business what would it be?

The local and regional channel partners need to start moving away from the price volume game and move more into a value-driven business, catering to end users customers with great service offerings and niche products in order for them to survive and thrive.

What product or technology should the channel watch out for this year?

The gaming industry as per market intelligence is a sector which is growing faster than expected as the youth within the UAE and GCC market is warming up to gaming offerings.

What is your proudest career achievement to date?

My biggest feat is starting from an airline background and moving into a completely different industry. I have continued to climb the corporate ladder in the IT industry to where I am today and that makes me very proud.

What is the best piece of advice you have been given?

I was told to believe in my instincts, be creative with ideas and most importantly, implementing them according to plan. Learning from mistakes is a part of growing.

What is the biggest mistake you have ever made since working in the IT market?

Working with IT multinationals and believing you can be an asset to the company cannot be tradeded for anything. I learnt the hard way.

Which IT company, other than your own, do you most admire and why?

Google is a company I admire the most, due to what the company has created in its working environment. In addition, I like futuristic technology driven companies, which make one to think out of the box.

What is the biggest challenge facing the Middle East IT channel?

Credit facilities offered by vendors and distributors thrived some 5 to 6 years ago, but now that has completely changed. Some of the key markets the IT channel uses to cater to are now a big challenge to serve due to the political instability and that has impacted their access to credit schemes in some instances.

What’s your favourite thing about the company you currently work for?

What I like most about TPV Tech is that it’s a system driven operation. Most importantly, the freedom given to me to implement the go to market strategies is something I find admirable.

What sort of interests do you have outside of work?

Outside my busy work schedule, family time is key, hence outdoor activities with the kids is something I really enjoy and fond of.

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