The Power List

The 2018 Power List research is designed to provide a more inclusive analysis of the Middle East and North Africa (MENA) largest and most influential IT distribution players.

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The Power List Asbis Middle East, Hesham Tantawi, Vice President
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By  Manda Banda Published  July 19, 2018

07. Asbis Middle East

Hesham Tantawi, Vice President


In a year that saw Asbis consolidate its operations to position itself for growth, the company has seen revenue grow by $16m. The distie wants to grow its value-added solutions business and services portfolio as it readies itself to become a dominamt player in the IP surveillance and unified communications and security space.

What were the company’s milestones in 2017?

Last year we grew our Value Solutions business by adding new brands to this growing business within the group. We also became a master distie for Logitech in the Middle East.

What are your plans for 2018?

Our focus for the rest of the year is to have strong vertical domain expertise, cement our alliances with vendors in those chosen verticals and to forge closer partnership with end user customers in those industries.

What were the main revenue drivers last year?

Our strategy to consolidate our vendor brands and business by focusing more on high value solution offering be it in the components, storage, networking, security and UC contributed immensely to our revenue growth in 2017.

What are the challenges facing the Middle East channel?

The biggest issue partners are facing right now is there reluctance to develop local markets even when they can see that margins on pure hardware sales continue to be eroded.

What will drive growth?

By far our VAD offerings and the entire solutions portfolio and services built around this business will push growth up.

Tel: +971 4 886 3850
Headcount: 62
Active accounts: 36,500
Regional offices: UAE Egypt, Algeria, Tunisia
Auditor: KPMG
Key brands: Seagate, WD, Intel, AMD, Kingston, Toshiba, Supermicro, Netgear, ESET, Grandstream, AVG, TP-Link, Ubiquiti, MicroTik, Tripp-Lite, Lexmark, OKI, Prestigio
Ownership: Owned by ASBISC Enterprises PLC.
2017 sales: $196m

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