World Cup football is back on for du subscribers

Telco and rights holders beIN Sports renew agreement after being off-air for two days

Tags: BroadcastDu (www.du.ae)United Arab Emirates
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World Cup football is back on for du subscribers The agreement between du and beIN Sports should come as a relief to football fans in the UAE.
By  David Ndichu Published  June 4, 2018

du will broadcast the 2018 World Cup matches after all.

beIN Sports, which has broadcasting rights for major sports tournaments, including the World Cup in the MENA region, had on Sunday announced its deal with du would not be renewed, after the expiry of the contract between the two companies.

The news of the cancellation had come as a blow to football fans in the UAE, just days ahead of the FIFA World Cup in Russia.

“We are delighted to offer this incredible event to our valued customers and add life to life by screening all 64 football matches across our dedicated beIN SPORTS channels. We continue to offer complete transparency of service for our customers, here enabling them to enjoy the biggest showpiece in the football calendar,” said Fahad Al Hassawi, deputy chief executive officer, Telco Services, EITC. 

du has subsequently announced the launch of four exclusive beIN SPORTS channels for the World Cup to broadcast live and in full HD all the 64 matches.

It will cost AED551 for customers who wish to subscribe for a standalone World Cup 2018 package, the telco has announced.

Etisalat has also announced the FIFA World Cup 2018 package on Bein Sports is now available at a cost of just over $150 (AED555).

Speaking to Arabian Business, an Etisalat source said the World Cup package is currently available to all customers by subscribing through their television sets on channel 777, for a standalone price of AED555, plus 5 percent VAT (total coste AED582.75).

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