SAP appoints new leadership for Saudi Arabia

Ahmed Al-Faifi becomes head of new region while Khaled Alsaleh joins as MD for Saudi Arabia

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SAP appoints new leadership for Saudi Arabia (l-r) Ahmed Al Faifi and Khaled Alsaleh of SAP.
By  Mark Sutton Published  May 31, 2018

SAP has made two new appointments to lead its business in Saudi Arabia.

Ahmed Al-Faifi has been announced as managing director for the newly designated ‘Middle East North' region, which will be based out of Saudi Arabia, while Khaled Alsaleh becomes Managing Director for the Kingdom.

Al-Faifi has been promoted from country managing director, and Alsaleh joins the company from HP Enterprise.

"Khaled Alsaleh has the proven leadership skills and the in-depth Saudi experience," said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North. "We are dedicated to expanding our Saudi investment plan, channel partner ecosystem, and corporate social responsibility initiatives to deliver new digital business models, support economic growth, and foster job creation for Saudi youth to further support the Saudi Vision 2030." 

Khaled Alsaleh has over 18 years of experience in the region's technology sector. Previously, he served as the Regional Director of Middle East and Africa at Hewlett Packard Enterprise.

The move is part of SAP's four-year, SAR 285 million ($ 76m) investment plan. The company aims to grow Saudi adoption of cloud-based innovations such as artificial intelligence, blockchain, machine learning, and the Internet of Things.

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