AppCentrix enters ME market, picks ExtraHop for distribution

Company seeks to capitalise on rising demand for managed security services, and analytics

Tags: AppCentrix ( Arab Emirates
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AppCentrix enters ME market, picks ExtraHop for distribution Organisations are keen to address their IT skills and resource constraints by outsourcing to service providers, said Sati.
By  David Ndichu Published  May 24, 2018

AppCentrix, a South Africa-based managed ICT services company, is expanding into the Middle East and has signed a distribution agreement with ExtraHop, a provider of real-time IT analytics for network performance management and security.

The company intends to capitalise on the region’s growing demand for competitively priced cyber security solutions by introducing a subscription-based managed services model that also delivers data analysis for management insight.

Managed security services have been gaining steady traction in the Middle East over the last three years. “Organisations have been keen to address their IT skills and resource constraints by employing the technical expertise of providers such as AppCentrix. However, they are also keen to engage with partners who have demonstrated commitment to the region as, after all, security is deeply rooted in trust,” explained Omar Sati, executive board member at AppCentrix International.

"As the demand for IT analytics grows, businesses are searching for solutions that uncover opportunities and threats across the entire IT landscape. Our quest is to provide the most advanced, intelligent products to deliver real-time visibility of the network for business, security and IT. ExtraHop gives unprecedented real-time visibility, and we’re proud to highlight it as the leading product in our portfolio. Any enterprise, government agency, financial institution, service provider and Oil & Gas organisation looking to leverage the power of network, application performance management and security through a consolidated real-time approach, is a potential customer for AppCentrix,” he added.

The company has set forth a three-year plan for the Middle East focused on establishing a regional foothold by first penetrating the leading IT markets of the United Arab Emirates and Saudi Arabia and working with local systems integrators and their customers to deliver managed services.

AppCentrix relies on ExtraHop, among other monitoring technologies, as the platform for its real-time analytics of networks, applications, video and voice systems. In addition to utilising ExtraHop’s solutions within its own security operations centre (SOC), AppCentrix will leverage its distributor status to offer all solutions within the vendor’s portfolio to customers across the Middle East, including ExtraHop Reveal(x), the vendor’s latest network security analytics product.

This new security analytics solution builds on anomaly detection tools powered by wire data, giving security teams insight into what's happening within the enterprise while automating the detection and investigation of threats. By analysing all network interactions for abnormal behaviour and identifying critical assets in the environment, Reveal(x) focuses analysts' attention on the most important risks and streamlines response to limit exposure.

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