Sony unveils new 4K digital signage solutions

New display panels combine high-performance image quality with simple operation

Tags: Sony Broadcast & Professional
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Sony unveils new 4K digital signage solutions The latest series is ideal for a wide range of professional needs including digital signage.
By  Manda Banda Published  May 14, 2018

Sony has announced the expansion of its professional BRAVIA line-up with six new 4K displays in the BZ35F series.

According to the vendor, the latest series is ideal for a wide range of professional needs including digital signage, information and monitoring applications.

The latest line-up ranges in screen sizes from 43 to 85 inches and builds on the success of its predecessors and capitalises on the latest display technology of Sony's consumer TVs.

The company said the new series includes a software platform that makes the most of the built-in central processing unit (CPU) or the graphics processing unit (GPU) as well as the video decoder.

"Digital signage users need to create, schedule and distribute content easily, whether it's an information display for a lobby or an interactive screen in a retail space," said Unni Krishnan, head, Education and Corporate Sales, Sony Professional Solutions MEA. "These new models suit any business application with a range of personalisation options and built-in solutions."

Operating on the Android TV platform, the new displays support HTML5, which allows users to easily create and customise digital signage layouts by selecting image or video files or web links.

To achieve greater creative flexibility, the displays are equipped with more than 100 representational state transfer (REST) application programming interfaces (APIs) that satisfies users' need for remote control and monitoring alongside straightforward integration with external systems.

Resolving logistical issues surrounding meeting rooms, the new line-up enhances meeting efficacy in a smart way with the optional meeting room solution licence. The guidance display allows for a customisable home screen and aims to reduce confusion surrounding the availability and equipment of the rooms.

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