Kodak Alaris rebrands

Information Management division to operate under the name “Alaris, a Kodak Alaris business”

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Kodak Alaris rebrands The new brand marked the shift towards integrated offerings that combined scanners, software and services.
By  David Ndichu Published  May 6, 2018

Kodak Alaris has announced that its Information Management division will now operate under the name “Alaris, a Kodak Alaris business.”

The company has already updated its website, logo, and social media presence. The parent company remains Kodak Alaris. It will continue to offer scanners, software and related data management services.

“Our new name is not about reinvention. It’s about reinterpretation,” said Don Lofstrom, President and General Manager, Alaris. “The division’s shift to Alaris puts greater emphasis on the image science expertise that helps clients make sense of data and information in their work. Rebranding will also help us target new markets, build new partnerships, and reach new customers.”

Kodak Alaris has three other business units – AI Foundry; Kodak Moments; and Paper, Photo Chemicals and Film. Each will continue to use its current name.

Alaris-branded offerings were introduced last year with the launch of the Alaris IN2 Ecosystem. The new brand marked the shift towards integrated offerings that combined scanners, software and services.

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