DISTREE Events announces new organisation

As DISTREE Middle East 2018 is postponed

Tags: Distree Events
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DISTREE Events announces new organisation DISTREE Events says the next DISTREE Middle East event is now provisionally planned for 2019.
By  Manda Banda Published  April 9, 2018

DISTREE Events has made new appointments as part of its plan to increase its business agility and increase its value offering to both exhibitors and audiences.

DISTREE Events specialises in the planning, organisation, staging and management of ICT and consumer electronics hosted buyer channel events and is owned by Infopro Digital.

Stuart Wilson has been appointed as event director at DISTREE Events, based out of London effective April 3rd 2018, in addition to his current role as editor at Channel EMEA.

Liam McSherry has been promoted to sales and marketing director at DISTREE Events, also based out of London. Both had previously worked as suppliers to DISTREE Events but will now take on permanent roles.

Aurore Verla-Friess continues in her role as operations and audience director based out of Paris. Frederic Simard, one of the original founders of DISTREE Events, continues as event director for DISTREE Russia and will also serve as an adviser to the DISTREE management and sales team.

Jean-Baptiste Alline, general manager at DISTREE Events, said: "There is a talented core team within DISTREE that has a unique understanding of consumer technology trends and how this influences channel events. This new organisation gives us the ability to make DISTREE Events more relevant to today's changing channel structures and business models."

As part of the changes, the company said DISTREE Asia-Pacific (APAC) will not take place as a standalone event in 2018. This is due to the introduction of a new Global Buyers Programme (GBP) that will allow some of APAC's top channel partners to attend the flagship DISTREE Europe, Middle East and Africa (EMEA) event, which takes place in Monaco each year. In addition, DISTREE Events said the next DISTREE Middle East event is now provisionally planned for 2019. The introduction of VAT in the UAE and Saudi Arabia at the start of 2018 created turbulent conditions within the region's consumer tech channel and this contributed to the decision to postpone DISTREE Middle East 2018, the company stated.

Wilson commented: "To maintain the value proposition of events, we must ensure every event offers enough value for both exhibitors and our audience of hosted buyers and channel executives. That means assessing the potential exhibitor base, the audience and geographic remit of each event, and determining what makes sense for today's tech channels."

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