du expands smart home product portfolio with TP-Link

Networking solutions vendor looks to cement telecoms retail reach with latest partnership

Tags: Du (www.du.ae)TP-LINK (www.tp-link.com/en/‎)
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du expands smart home product portfolio with TP-Link Jiang says TP-Link has already rolled out TP-Link store-in-store stands across seven du outlets.
By  Manda Banda Published  April 8, 2018

TP-Link Technologies Co Ltd, a global provider of SOHO, SMB networking products and wireless LAN solutions, has announced that the UAE telco, du will offer the company's range of smart home, smart bulb and smart IP camera products to its customers across the UAE.

The products will be initially available at du's flagship shops at Al Salam Tower and Hamdan Street in Dubai and Abu Dhabi respectively.

Lucas Jiang, general manager, TP-Link MEA FZE, said the company has already rolled out TP-Link store-in-store stands across seven du outlets, including one at the Mall of Emirates (MoE) and at du's headquarters at Al Salam Tower in Dubai. "We are displaying IP cameras, smart bulbs and smart switches, which can be controlled by KASA and TP-Link camera application on a smartphone," he said. "This will let customers have a feel of how to use the smart products and how user friendly and secure our devices are."

Fahad Al Hassawi, deputy CEO, Telco Solutions, du, said:"At du, we are excited to be able to offer these products to customers, so they can turn their home into a smart home and help them live a smart lifestyle. These products will fulfil the dynamic and existing needs of customers, converting people's homes into a more comfortable, convenient, and advanced hub, which can be controlled from anywhere."

Jiang added that the company has partnered with du to cement its presence in the telecoms retail space by bringing quality smart home products and accessories, and smartphones to consumers. "We are confident that with our association with du, through our distribution partner, we will continue to grow our smart home business in the UAE and increase the reach to serve more consumers across the country," he said.

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