Deyaar using Microsoft HoloLens to show property

Developer will use VR headset to show new homes as part of wider DX project

Tags: Deyaar Development CompanyMicrosoft CorporationUnited Arab Emirates
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Deyaar using Microsoft HoloLens to show property Deyaar will use Microsoft's HoloLens (seen here at the 2016 Microsoft Build Developer Conference) to showcase new properties in a mixed reality environment. (Getty Images)
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By  Mark Sutton Published  March 7, 2018

UAE property developer Deyaar Development plans to use Microsoft's HoloLens VR/AR technology to showcase new homes.

The developer has a wide ranging deal with Microsoft, which will include utilising HoloLens to present a mixed reality environment to show new properties.

The company is also deploying Microsoft solutions to develop a digital workplace for employees including business intelligence, and rolling out cybersecurity and cloud-based IT infrastructure as part of its ongoing digital transformation project.

"Deyaar aims to deliver high-quality real estate developments and differentiated services through return on investment for stakeholders and value for customers - and technology is at the core of this," said Saeed Al Qatami, CEO, Deyaar. "The UAE has long led the world in recognising the potential of digitisation to propel society forward. With Microsoft's innovative offerings, we are committed to achieving the company's mission to provide smart solutions to our residents, and contributing to the region's growing digital ecosystem."

"Digital transformation is about empowering businesses and customers to achieve more. This starts by reimagining what's possible and choosing the right technology partner to bring it to life," said Bobby Morrison, ‎Vice President and Head of Worldwide Digital Transformation, Microsoft Corporation.

Microsoft HoloLens will enable Deyaar to showcase its complete range of properties to potential customers by placing them inside a mixed-reality environment. The technology superimposes virtual elements onto the real world, allowing customers to see the physical environment around them with digital additions grafted on top, via an advanced headset device, enabling the company to scale across geographies without having to depend on physical proximity to its customers.

In its efforts to empower employees, Deyaar is also creating a digital workplace for its staff, leveraging the Microsoft Office 365 capabilities and integrating them with the One Drive for Business and Microsoft's collaboration tools. Business intelligence capabilities by Power BI now drive the real-estate company's analytics and reporting, and daily dashboards provide every employee with a holistic view of the entire business.

To optimise its operations, Deyaar is leveraging the Microsoft Azure cloud to transform its IT infrastructure and reduce costs. The company also plans to optimise its call-centre operations to offer an omni-channel experience to its property and facilities-management customers, using Microsoft Dynamics 365 and supporting collaboration tools.

Microsoft and Deyaar have further teamed up on the delivery of international-standard cyber security, using products such as Enterprise Mobility Suite and Advanced Threat Protection, to help the property developer become compliant with the European Union's General Data Protection Regulation (GDPR).

Deyaar's digital transformation journey is still ongoing as it is in the midst of reinventing its business models to fulfil its vision for smart and connected buildings with Azure's Internet of Things offerings. Once complete, this solution will deliver significant savings on energy costs, transform the resident experience, and create a truly smart community.

Microsoft and Deyaar are also in the final stages of a turnkey Datacentre Modernisation Project for Deyaar's hospitality division, which is launching later this year. The project leverages the capabilities of on-premises computing with those of the Azure cloud, and will be delivered in partnership with HP Enterprise's Azure Stack hybrid-cloud solution. Upon rollout, Deyaar will become the first real-estate company in the Middle East to adopt Azure Stack.

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