Email security vanguard

Brandon Bekker, MD, Mimecast MEA, outlines the company’s regional expansion plans, how it is disrupting IT threats and empowering channel partners in the Middle East market

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Email security vanguard Mimecast is readying to implement robust channel strategies and road maps for innovation in the Middle East.
By  Manda Banda Published  March 6, 2018

While legacy IT security companies are undergoing drastic business changes to better compete in a complex security market, it is hot start-ups and emerging vendors that have besieged this segment and are having the most profound impact on the market.

In the IT security market, vendors that 15 years ago were at the vanguard of the war against email threats in the PC era, have since lost ground in the IT security market to a slew of hot start-up players with next-generation technology.

But for UK-headquartered Mimecast, the drastic changes that traditional IT security giants are scripting in order to bounce back and be more agile and to compete with emerging vendors and start-ups, has not deterred it from providing best-of-breed cloud services to protect email business customers and millions of users worldwide against targeted attacks, data leaks, malware and spam.

With a focus on new technology that goes well beyond anti-virus as well as making email safer for business, archiving and continuity, and cloud services that protect and deliver comprehensive email risk management in one fully integrated subscription service, Mimecast has continued to innovate and challenge the old guard and Brandon Bekker, managing director, Mimecast Middle East and Africa (MEA), believes the company is poised to dominate the IT security space.

Mimecast is preparing to implement robust channel strategies and road maps for innovation in the Middle East as the company's integrated cloud-based services gain wider market acceptance across the region.

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