New Frontier

Asim Saud AlJammaz, president, Al Jammaz Distribution, on the company’s new cloud platform, regional expansion plans and opening up a new frontier for solution providers

Tags: Al Jammaz Distribution
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New Frontier AlJammaz says the company restructured its operations last year to be able to provide complete solutions to partners.
By  Manda Banda Published  March 6, 2018

"In addition, we will provide the right catalogue of trusted ready to make business to our channel partners who will in turn offer these offerings to their customers," he added.

Looking ahead, AlJammaz said as a VAD player, the company's main focus is developing the channel by inspiring, enabling and empowering them. "We have executed many programmes and initiatives towards demand generation activities," he said. "In demand generation we have developed joint marketing services and activities working together with our VARs where we focus with them in different market verticals to generate leads and manage a pipeline together through joint promotions, events and out bound calls to their customers."

AlJammaz said the company is doing business in all GCC countries and has operations in Dubai, Kuwait, Bahrain and Oman. "We are developing a strong sales channel including partners and IT pro-community and tightly connecting our product marketing initiatives to ensure proper channel fulfilment," he said. "Our aim is to choose the right mix of sales channels and optimise the performance."

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