E-City commits AED 67m to expansion bid for GCC region

E-City will initially move towards reinforcing its presence in the UAE and gradually grow its market in the region

Tags: E-City (www.ecityuae.ae)
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E-City commits AED 67m to expansion bid for GCC region Jaouad Dakir, CEO, E-City.
By  Aasha Bodhani Published  February 4, 2018

The electronics arm of Albatha Group, E-City, has committed AED 67m towards an expansion initiative to reinforce its presence in the UAE and GCC region.

E-City aims to further consolidate their regional operations and has expressed confidence in increasing its market presence as it aims to drive 20% sales growth by the end of the year.

The company's senior executives have revealed that in the second quarter of 2018, E-City will open stores in the UAE, Oman and the Kingdom of Saudi Arabia. The move also aims to create further job opportunities.

Jaouad Dakir, CEO, E-City, said: "Positive market forecasts and increased consumer demand has prompted us to roll out this bid for 2018, which is aimed towards making a stronger impact and marking our presence across the GCC region.

"We have earmarked an investment of AED 67m for the expansion efforts. The company will start its expansion in the UAE - specifically in Dubai's Deira City Centre and three other locations in the UAE. For the GCC region, we will start broadening our horizon in Saudi and Oman. The move reflects our deep commitment towards providing our customers a unique experience into the future of electronics and what it can offer."

Dakir also highlighted the potential in the KSA market: "The KSA is a big market with a fast-growing segment for consumer electronics. Customers are always looking for a trusted and a reliable brand that is at the forefront of technology and E-City remains steadfast in its commitment to offer distinctive products and services delivered with a customer-centric attitude," he added.

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