Xiaomi opens second authorised Mi store in UAE

New store in Deira City Centre is the largest in the region

Tags: Xiaomi Tech (www.xiaomi.com)
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Xiaomi opens second authorised Mi store in UAE The new store highlights Xiaomi’s unwavering efforts to bring more innovative products to Mi fans in MENA.
By  Manda Banda Published  December 10, 2017

Smartphone maker Xiaomi, has opened its second authorised Mi store in Dubai. In partnership with its local distributor Task FZCO, Xiaomi launched the second authorised Mi store in the UAE, less than four months after the first one opened its doors.

The vendor stated that this highlights Xiaomi's unwavering efforts to bring more innovative products at accessible prices to Mi fans in the Middle East and North Africa (MENA) region.

Located at Deira City Centre in Dubai, the company's second physical store is the largest in the region and features a wide range of Xiaomi products-providing customers in the UAE and other MENA nations with best-in-class experience of its top offerings, from Xiaomi's smartphones such as the flagship Mi 6 to Mi ecosystem products including Mi Air Purifier 2, Mi Band 2 and the 10000mAh Mi power bank. Customers can also purchase the recently launched Mi A1 and Redmi Note 5A at the new store.

Raymond Tian, Xiaomi's global strategy director, said: "The opening of our new authorised Mi store reflects our commitment to provide UAE customers with greater accessibility to our broader product range. They will not only experience a rich array of Xiaomi's smartphones and Mi ecosystem products, including Mi Band 2, Mi power bank, Mi bluetooth speaker and more, but also purchase them directly."

"The UAE with its immense potential is a key market in our expansion strategy in the MENA territories thanks to its rising economy, growing middle class, surging consumer confidence in technology, and increasing domestic consumption," Tian added. "Xiaomi is at the forefront of cost-efficient technological innovations and will capitalise on these many local and regional growth opportunities as we aspire to be seen as a leading technology company in the regional,"

Ravi Mathew, chief operation officer, Task FZCO, said: "The overall mobile market in the region is changing rapidly. The UAE is responding well to the introduction of connected smart handheld devices available at affordable prices. Since its entry into the UAE market, Xiaomi has seen remarkable growth."

Mathew explained that Task is more than pleased to continue its partnership and collaboration with Xiaomi to enable more people to enjoy the vendor's high-quality products at amazing prices.

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