GBM CEO highlights 2018 strategy

Prior to joining Gulf Business Machines, Tarr held a number of key roles with across IBM's various divisions

Tags: Cloud computingGulf Business MachinesUnited Arab Emirates
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GBM CEO highlights 2018 strategy Martin Tarr, CEO, GBM.
By  Alexander Sophoclis Pieri Published  December 6, 2017

Since signing on as chief executive officer for Gulf Business Machines, Martin Tarr has set himself to the task of growing the company’s footprint in the Middle East region. Bringing with him almost two decades of experience within the enterprise IT segment, Tarr has spent the bulk of his career working for IBM.

During his tenure with the US-based technology company, Tarr held several prominent roles across IBM’s various divisions. This included a lengthy stint managing the company’s hardware business in UK and Europe, as well as overseeing IBM’s managed services and outsourcing operations in Middle East and Africa (MEA).

Commenting on the latest developments with GBM, Tarr shares that over the past year, the IT solution specialist firm has continued to invest and expand its capabilities, both in existing areas of the business and into new territory.

“If you look at our traditional hardware business, we are doing a couple of things. We are developing our skills around storage, effectively creating a storage practice. We see storage as a huge opportunity in the market,” comments Martin Tarr, CEO, GBM.

“We are building our capabilities so that we become more relevant, particularly around software-defined and flash. This is a journey that we’ve started, and we will continue to invest in as we roll out our model in 2018.”

The CEO adds that GBM is also looking to develop a software-defined data centre business, expanding upon its existing capabilities within the data centre space, as well as building its existing relationships with IBM, Cisco, Red Hat, and VMware.

Another area that the company is doubling its efforts is around hybrid cloud.

“As our clients start to develop and roll out their digital transformations they also need to have agile, provisioned, cloud-based technologies as a base building block for that transformation … we are positioning ourselves around hybrid cloud, because we will also work with our clients on how they integrate public cloud,” explains Tarr.

In addition to designing and building around the hybrid cloud or private cloud, GBM is currently developing its capabilities in managed services.

Identifying it as a major challenge for clients with limited IT talent and resources at their disposal, effective managed services is a crucial part of GBM’s strategy for 2018. The company is aiming to drive more engagement with its managed services business, particularly amongst medium to large enterprise clients.

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