Veeam marks regional expansion with new Dubai office

Growth momentum continues as company announces strong Q3 results

Tags: United Arab Emiratesveeam (www.veeam.com/)
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Veeam marks regional expansion with new Dubai office The Middle East continues to be a fast-paced growth region, with high levels of innovation and people eager to adopt technologies that drive digitisation, Petersen said.
By  David Ndichu Published  November 20, 2017

Veeam Software has inaugurated a new office in Media City Dubai, fresh off double digit growth numbers in the last quarter in the region.

The new Veeam office in Tower 1 of Business Central Towers doubles the square footage from its previous office location in Internet City. Further expansion and additional new staff are planned during 2018 to help fuel enterprise business growth, the company says.

This year has seen Veeam report record Q3 ‘2017 results, with an 86% YoY growth in total booking revenue. The company added 69% net new customers YoY, and nearly 1,200 new ProPartners (54% YoY growth). The company currently has more than 2,600 customers in region. The Middle East continues to be one of the fastest growing markets for Veeam.

Gregg Petersen, regional sales vice president, Middle East and Africa, Veeam Software, said: “The Middle East continues to be a fast-paced growth region, with high levels of innovation and people eager to adopt technologies that drive digitisation and ease the burden of growing data management tasks. These ambitions complement our technology proposition, of enabling businesses in the Middle East to deliver the Digital Life experience users expect with robust levels of data availability. Today, we reiterate our commitment to the region by way of fresh investments and a new office, which I’m delighted to be able to announce. We believe we have a solid foundation that will enable us to enjoy even greater success in the region and have a massive FY’ 2018.”

Saudi Arabia and UAE, the two countries that have traditionally been the highest revenue contributions for Veeam within the region, will continue be critical to Veeam’s future success, the company says. The ongoing focus on Smart Cities, Saudi’s Vision 2030 where technology is key to the country’s National Transformation Program, the World Expo 2020 in Dubai, plus trends such as cloud computing, big data, virtualisation, security and mobility, make it clear technology has a vital role to play in the Middle East for many years to come.

Recent major customer wins show momentum in marquee enterprises, including: Dubai Duty Free, Jumeirah Group, Al Naboodah Group Enterprises (ANGE), King Abdulaziz City for Science & Technology (KACST), Electronic Government Authority (EGA) of Ras Al Khaimah, and National Bank of Abu Dhabi.

Veeam has a 100% channel-based business model, with its ProPartners key to its continued growth. During 2017, Veeam’s Middle East operation made a number of key developments in its channel strategy, including, a direct investment in channel pre-sales engineers to assist partners with enablement/development of projects; the introduction of ‘Veeam Partner Academies’ - a series of half day and full day workshops that are co-hosted along with a distributor, to increase knowledge and ability to sell Veeam solutions, and; the roll out of the ‘Veeam Loyalty Program’ which rewards resellers for net new business sales, offering points which they accumulate for deals closed.

During 2018, further sales and channel enablement is planned in the region, the company says, with a focus on training to upskill resellers to enable them to own the entire pipeline of a customer journey, from initial inception to a full install and satisfied customer. Globally, Veeam is now well on course to realise its goal of being a billion dollar company by 2019, with co-CEO and president, Peter McKay upping ambitions, to achieve $1.5bn in 2020.

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