AWS readies to unveil upgraded artificial intelligence array

Public cloud services provider takes aim at Microsoft and Google

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AWS readies to unveil upgraded artificial intelligence array Amazon sees advanced data capabilities, including machine and deep learning, as sources that will drive consumption of more compute power.
By  Manda Banda Published  November 14, 2017

Public cloud provider Amazon Web Services will soon introduce new artificial intelligence (AI) products aimed at catching up in an increasingly hot market to hyperscale competitors Microsoft and Google, according to a report published in The Information.

Engineers at the world's largest public cloud provider are working internally and with partnering startups to bulk up the providers AI portfolio through an initiative code-named "Ironman," the tech news site reported, anonymously citing two people with knowledge of the project.

Amazon sees advanced data capabilities, including machine and deep learning, as sources that will drive consumption of more compute power, boosting revenue derived from renting virtual machines.

The Ironman programme, in part, involves taking an AWS data warehousing service that's several years old and gearing it to organise data for workloads employing machine learning techniques.

The effort also involves partnerships with startups like DataRobot and Domino Data Lab to more comprehensively build out capabilities.

There's been a major arms race in AI over the last year as the long-promised technology has finally matured to deliver to enterprises practical differentiating capabilities around business functions like sales, logistics, and customer service. Microsoft, Google, and IBM, despite all trailing AWS substantially in the overall public cloud market, have focused their investments on making the technology more powerful and easier to use.

Google's CEO Sundar Pichai describes artificial intelligence as a core capability. And Microsoft's "intelligent cloud" strategy is increasingly focused on shifting Azure customers up the stack to adopt "premium services" that include advanced analytics and AI.

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