Dubai's DEWA appoints robot staff in customer centres

State utility company says robotic employees will work in Customer Happiness Centres

Tags: Robots
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Dubai's DEWA appoints robot staff in customer centres The robots will have an employee number with the first robot's employee number being 99000099.
By  Staff Writer Published  November 12, 2017

Dubai Electricity and Water Authority (DEWA) has announced the recruitment of five robots as staff, as part of its Customer Happiness Centres.

The robots will have an employee number with the first robot's employee number being 99000099. DEWA said in a statement that it will take all necessary measures to enhance operational efficiency, according to the highest global standards.

This is the first integrated smart customer happiness centre in Dubai, which relies on artificial intelligence (AI) and robotics, and provides smart and innovative services to customers.

Saeed Mohammed Al Tayer, managing director and CEO of DEWA, said: "We have adopted innovation as a cornerstone for continuous improvement to enhance DEWA's competitiveness in all areas.

"We keep up to date with the Fourth Industrial Revolution, and take advantage of disruptive technologies in various fields, develop AI, Robotics, IoT, 3D printing and by supporting the Dubai 10X initiative, to propel Dubai towards the future, making it 10 years ahead of other global cities, through government innovation, and to enhance Dubai's leadership in shaping the future."

The appointment of the robot staff follows the launch of Rammas, DEWA's virtual employee, at the beginning of 2017 on its smart app, website and Amazon Alexa's system.

DEWA was the first government organisation to launch an online chatbot in both Arabic and English. Rammas can respond to an unlimited number of enquiries in record time and is making significant progress in AI technology, the utility firm said.

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