Twitter receives mixed reactions to new 280 character tweet

Twitter has extended the character limit on tweets to 280 to enable users to express more meaning or emotion

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Twitter receives mixed reactions to new 280 character tweet #280characters began trending on the platform.
By  Aasha Bodhani Published  November 8, 2017

Twitter has been experimenting with its tweets by expanding the character limit to 280 characters and now the feature has been universally rolled out.

The trial first began in September as Twitter wanted to allow users to add more meaning or emotion to their tweets, instead of cutting down words to fit the character limit.

Aliza Rosen, Twitter's product manager, said: "In September, we launched a test that expanded the 140-character limit so every person around the world could express themselves easily in a tweet.

"Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter."

Twitter's research discovered that, historically 9% of tweets in English and 5.4% of Tweets in Arabic hit the character limit. However with the expanded character count, this problem was massively reduced - that number dropped to only 1% of tweets running up against the limit in English and to 0.7% in Arabic.

Since Twitter officially announced the new feature, #280characters began trending on the platform, but the reactions were mixed.

Some have said that the feature encourages expression, however others have said that Twitter could have made other, much needed changes.

Take a read here of the Twitter reactions:

The best bit about 280 is never having to shorten whilst, amidst, and amongst ever again

— Tom Cowie (@tom_cowie) November 7, 2017

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