DIC inks strategic partnership with STEP Group

Dubai Internet City will now serve as the new home for the STEP Conference

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DIC inks strategic partnership with STEP Group Running from the 28 - 29 March of next year, STEP2018's main stages will be set up alongside DIC's central lake and on the grounds of the American University in Dubai.
By  Alexander Sophoclis Pieri Published  November 7, 2017

Aiming to expand its reach with investors, industry elite and startups from across the globe, STEP Group has inked a strategic partnership with Dubai Internet City (DIC), which is set to become the new home for the STEP Conference.

Running from the 28 - 29 March of next year, STEP2018's main stages will be set up alongside DIC's central lake and on the grounds of the American University in Dubai, and will feature an expanded capacity to previous iterations of the conference.

Commenting on the partnership, Ammar Al Malik, executive director of Dubai Internet City, said: "The Dubai Internet City community and the STEP Conference audience are virtually one and the same. This is an event that garners an international following and we want this audi-ence to see the tech giants and future unicorns that are homed in Dubai Internet City to not only unlock potential collaborations, but to also reinforce why Dubai is a global technology hub.

"STEP Conference has rapidly established itself as one of the most dynamic festivals in the region convening entrepreneurs and startups while providing a platform to showcase innovative technologies. At Dubai Internet City, we share this ethos in providing an ecosystem that allows companies to collaborate and thrive."

First held in Alserkal Avenue in 2013 with 100 attendees, the STEP Conference later moved to the Dubai International Marine Club. Over the next three years, the event's attendance grew from 2,500 to 6,000 visitors.

Ray Dargham, CEO, STEP Group, said: "Dubai Internet City is one of the few places in the world that has so many successful startups and technology companies in one place. It offers a truly unique and vibrant technology ecosystem that not only ensures more space to support a fuller programme, but also direct access to some of our principle target audiences - from the tech, media and entertainment industries.

He added: "We also hope to directly engage with the surrounding student community and inspire tomorrow's innovators and leaders. We will be working closely with all of these stakeholders to ensure the STEP programme maximises their potential and meets community demands."

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