Apple discontinues 256GB iPhone 7 models

By discontinuing the iPhone 7 256GB model, Apple hopes to boost iPhone 8 sales

Tags: Apple Incorporated
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Apple discontinues 256GB iPhone 7 models The iPhone 7 256GB model has been discontinued on Apple's website. (Getty Images )
By  Aasha Bodhani Published  October 23, 2017

Now that Apple has released three new iPhones, many consumers would expect to see a drop in price for older models, but Apple instead discreetly discontinued one.

The 256GB iPhone 7 and iPhone 7 Plus has been discontinued according to Apple's direct website, and now only 32GB and 128GB iPhone models are available.  

The move supposedly came on 12 September, when Apple release the iPhone 8, iPhone 8 Plus and iPhone X. By discontinuing the 256GB iPhone 7 models, is Apple's way of boosting iPhone 8 sales as both models come with 256GB storage.

Related: Apple slightly tweaks next-gen iPhone 8 series

Since Apple released the iPhone 8 handsets, sales have not been strong compared to other ‘just-launched' models, with reports citing that many consumers are waiting for the iPhone X model before making a commitment.

The iPhone X will go on sale on 3 November, however KGI Securities has reported that only three million devices will be available due to production difficulties.

Related: Here's how to trade in your old iPhone for Apple's newer models

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