Data Storage powers into GITEX

To showcase latest cloud-enabled, all-flash data platform at GITEX Technology Week

Tags: United Arab Emirates
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Data Storage powers into GITEX Putz: In the era of intelligence, data is the most critical asset.
By  Staff Writer Published  October 11, 2017

Data storage specialist Pure Storage is showcasing its latest cloud-enabled, all-flash data platform at GITEX Technology Week.

The platform is powered by a combination of FlashArray//X,Pure Storage's first all-NVMe, enterprise-class, all-flash array for high performance structured data workloads and FlashBlade, the company's all-flash array built for high-performance unstructured data workloads.

"In the era of intelligence, data is the most critical asset, delivering a competitive edge for enterprises that harness it," says Christian Putz, director, emerging markets, EMEA, Pure Storage.

"Only Pure is delivering a complete data platform that is purpose-built for silicon and the cloud era. We dramatically improve traditional applications while providing the bridge to modern ‘new stack' applications, enabling real-time analytics, cloud agility and machine learning," he says.

"The recent innovations like FlashArray//X and the expansion of our FlashBlade product line will allow us to take our platform and technology lead to a completely new level and we look forward to sharing our story with the Middle East technology community at GITEX 2017."

Putz adds that as a relative newcomer to the Middle East, Pure Storage attaches particular importance to GITEX. "GITEX also gives us an unrivalled platform to continue to build our brand awareness in the region and just like last year, we look forward to painting the town Orange!"

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