Technology and what you can make with it

By Nidal Abou-Ltaif, president, Avaya International

Tags: Avaya Incorporation
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Technology and what you can make with it Nidal Abou-Ltaif, president, Avaya International
By  Nidal Abou Ltaif Published  October 4, 2017

One thing you can be sure of about Avaya's presence at GITEX Technology Week: we always stand out from the crowd.

We've been attending the Dubai-based mega-event since 2005 and every year we design our show presence from scratch, every time. We do this because we respect the time our customers and partners invest in coming to visit us.

Often, this approach means we take technology in completely unexpected directions; these new directions reflect conversations with our industry-leading customers and our understanding of the pain points they experience in their business. These become what we call "use cases" - where we take our communications portfolio and design solutions that meet our customers' most pressing needs and, therefore, reflect real market demand. For us, our customers and partners, the conversation has moved on from being just about technology, and on to what you want to make of it.

For instance, the telecommunications industry is going through massive transformation and operators are now looking for alternative revenue streams. Some of the leading players in Europe are defining the way forward here, coming up with new and innovative ways to expand horizontally into new ventures. They're starting with their contact centre operations, where they have accumulated customer data - the most valuable asset of any organisation - and are looking at how new technologies can enhance the customer experience and add revenue.

At GITEX this year, we are very proud that two of the leading operators in Europe will be present with us to demonstrate how we are helping them leverage automation, analytics and artificial intelligence to transform their business models. Avaya's thought leadership, expertise and unparalleled ecosystem is allowing these operators to integrate AI into their business and take it to new dimensions.

For those of us lucky enough to live in Dubai, we can't help but be inspired by the vision of the Smart Dubai team to make the city the world's first blockchain-powered government. Our engineers and leading partners of ours are working to turn this vision into a reality, and Avaya will have a truly unique solution to present to the world, from GITEX.

Today, our unified communications (UC) and contact centre (CC) solutions are being used by all sorts of customers, in all sorts of industry sectors, for usages that we hadn't even imagined a few years ago - but that those customers did imagine, and we helped to make reality.

Technology has the power to transform - depending on what you want to make of it. By understanding what our customers want to do with our technology and helping them to achieve it, we've achieved our biggest transformation, one that we are happy to share with you at this year's GITEX. If you visit our stand this year, you will see how we are working with partners and customers to go beyond the digital experience - we look forward to seeing you there.  

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