Trend Micro to highlight XGen Endpoint security at GITEX

Solution adds high-fidelity machine learning to company’s cross-generational threat defence platform

Tags: Cyber crimeTrend Micro Middle EastUnited Arab Emirates
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Trend Micro to highlight XGen Endpoint security at GITEX Without proper protection, companies are deliberately putting themselves in harm’s way, Moawad says.
By  David Ndichu Published  October 2, 2017

Trend Micro will be showcasing its machine learning XGen endpoint security at GITEX Technology Week 2017.

Trend Micro’s threat defence technique uses proven methods to identify benign data and known threats, freeing its advanced techniques, such as application control, exploit prevention, behavioural analysis and machine learning, to more quickly and accurately identify unknown threats. Trend Micro is the first to infuse ‘high-fidelity’ machine learning into its approach, analysing files both before execution and at runtime, using ‘noise cancellation’ features like census checking and whitelisting to reduce false positives, the company says.

Endpoint security has evolved dramatically over the past 25 years. In the early days, nuisance malware or spam was the only concern. However, the booming underground hacker economy, ever-changing IT landscape and risky user behaviour have given rise to an exponential growth in sophisticated threats like phishing, targeted attacks, mobile malware and now ransomware. Recently, a single ransomware variant compromised an estimated 100,000 computers per day.

These dynamic challenges, combined with the cumulative volume of attacks – made worse with more than 500,000 new threats identified daily – have made it harder than ever for organizations to stay protected. Despite promises by some security providers, time has shown that there is no silver bullet when it comes to defeating the myriad of cyber threats – each new class of threat requires purpose-built protection techniques.

“As businesses and government entities in the region increasingly rely on IT to meet customer and business needs, investing on a robust security solution then becomes paramount. Without proper protection companies are deliberately putting themselves in harm’s way” said Ihab Moawad, vice president, Trend Micro, Mediterranean, Middle East & Africa.

“Trend Micro has been the first to add high-fidelity machine learning to a blend of cross-generational threat defence techniques, at GITEX we will be showcasing XGen, while giving visitors a chance to have their queries directly addressed by Trend Micro’s security experts,” added Moawad.

Trend Micro has been using machine learning for years as part of its global threat intelligence, the Smart Protection Network. Now, Trend Micro is raising the bar by infusing ‘high-fidelity’ machine learning into its blend of protection techniques to specifically tackle more advanced threats like ransomware, while other vendors, including relatively new ‘next-gen’ endpoint security companies, only offer one or two ‘one-size-fits-all’ protection techniques.

XGen endpoint security is available as part of the Trend Micro Smart Protection Suites. The suites include a range of integrated endpoint, email and web gateway security capabilities designed to protect users in their daily activities, with centralised visibility and control to speed time to response for IT.

Visitors to the Trend Micro stand, E1-20 located in Hall 1 of Dubai World Trade Centre (DWTC), will also be able to get first-hand information, and be part of demos for a host of the company’s security services.

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