Apple CEO says $999 is a ‘value price’ for iPhone X

Will you be forking out AED 4,099 for the new iPhone X?

Tags: Apple Incorporated
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Apple CEO says $999 is a ‘value price’ for iPhone X Apple's CEO Tim Cook was asked if the price tag was affordable. (Getty Images)
By  Aasha Bodhani Published  September 20, 2017

Apple's iPhone X has received a lot of attention, not only because of its radical redesign but also because of its $999 price tag.

Apple's CEO Tim Cook, who appeared on Good Morning America, was asked if the price tag was affordable for the average American.

However Cook did not directly address the question, but instead stated that the cost is a ‘value price' for the technology it features.

Cook detailed that the cost of the iPhone X can be reduced if Apple customers return existing iPhones through its Apple's Trade Up program. Also he noted that many carriers and retailers will offer discounted packages.

Related: Here's how to trade in your old iPhone for Apple's newer models

Cook said on the show: "Well, it's a value price, actually, for the technology you're getting. As it turns out most people are now paying for phones over long periods of time. And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carrier's even throw in subsidies and discounts.

"And so when we look at it, the phone - the iPhone in particular - has become too essential in our daily lives, people want it to do more and more and more, and so we built more and more technology in to be able to do that."

In the UAE, Apple's iPhone X costs AED 4,099 and is available with 64GB or 256GB from Apple stores and participating retailers.

Will you be forking out AED 4,099 for the new iPhone X?

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