Huawei becomes world’s second largest smartphone brand, beating Apple

Samsung and Apple have ruled the smartphone industry, but now Huawei is coming in strong

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Huawei becomes world’s second largest smartphone brand, beating Apple Counterpoint believes that August could be a strong month for the Chinese vendor.
By  Aasha Bodhani Published  September 7, 2017

Huawei is making serious moves in the smartphone industry as for the first time its global smartphone sales have beat Apple.

Consultancy firm Counterpoint, discovered that Huawei is now the world's second largest smartphone vendor, after Samsung, due to impressive sales in June and July this year. Counterpoint also states that Huawei's investment in R&D, manufacturing and creative marketing has led to its second place win.

The research firm also believes that August could be a strong month for the Chinese vendor, however with Apple's upcoming launch event where it plans to release three new iPhones, Apple may make a comeback.

Counterpoint's research director Peter Richardson, said: "While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing.

"However, a weak presence in the South Asian, Indian and North American markets limits Huawei's potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East."

The research also notes that Apple's iPhone 7 and iPhone 7 Plus still remain popular, as well as other smartphone vendors, Oppo and Xiaomi.

Counterpoint's associate director, Tarun Pathak, added: "Huawei, Oppo, Vivo and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, augmented reality, in-house chipsets and advanced camera features that have kept them toe-to-toe with rivals.

"These players have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders."

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