Huawei to take on Apple and Samsung with powerful AI chip

Vendor plans to showcase the power of AI beyond being a voice assistant

Tags: Apple IncorporatedHuawei Technologies CompanySamsung CorporationSamsung Electronics Company
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Huawei to take on Apple and Samsung with powerful AI chip Huawei's Mate 9 pictured.
By  Aasha Bodhani Published  September 4, 2017

Apple's upcoming iPhone 8 is facing serious competition as Huawei is taking aim with the release of its Mate 10.

Last month, ITP.net reported that the Chinese smartphone manufacturer would soon announce an artificial intelligence chip, boosting the company's performance in the coming years.

Huawei has now confirmed that it will release its Mate 10 which features its own Kirin 970 chipset that will be embedded with AI processing capabilities. With this new feature, Huawei says that instead of relying on AI in the cloud, the embedded chip will have better sending abilities within the device.

According to the Reuters, Huawei describes the new chip as Neural Processing Unit (NPU) for smartphones, as it will bring together ‘classic computing, graphics, image and digital signal processing power'.

Richard Yu, CEO of Huawei Consumer Business Group, not only announced the upcoming powerful chip, but that the smartphones are expected to feature 6-inch-plus full-screen displays. Yu told Reuters at IFA expo in Berlin: "Compared with Samsung and Apple, we have advantages. Users are in for much faster (feature) performance, longer battery life and more compact design."

Huawei has said that the Kirin 970 chip will allow for 50% longer battery life on phones.

Earlier this year, Yu told Bloomberg that the upcoming Mate 10 will ‘trump the iPhone in many aspects'.

"We will have an even more powerful product. The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better photographing capability and many other features that will help us compete with Apple."

Huawei will launch the Mate 10 and Mate 10 Pro on 16 October in Munich.

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