TP-Link MEA appoints Ethos Technologies as distie for UAE and Oman

Networking vendor partners with UAE-based value-added distributor to reinforce SMB offerings

Tags: TP-LINK (‎)
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TP-Link MEA appoints Ethos Technologies as distie for UAE and Oman TP-Link's Denny Liang (left) and Imtiaz Ghani,GM at Ethos Technologies at the signing ceremony.
By  Manda Banda Published  August 21, 2017

TP-Link Technologies Co Ltd, a provider of SOHO, SMB networking products and wireless LAN solutions, has signed a distribution agreement with Ethos Technologies for the United Arab Emirates (UAE) and Oman.

In terms of the agreement, Ethos Technologies will supply channel partners in the UAE and Oman with TP-Link's entire SMB product range and services.

According to the vendor, the partnership with Ethos Technologies is aimed at helping it to strengthen its footprint in the SMB segment in the two GCC countries.

Denny Liang, vice president at TP-Link MEA FZE, said partnering with Ethos Technologies, one of the specialised value-added distributors in the region serving the SMB segment will open up new opportunities and reinforce the company's SMB networking products to channel partners in the UAE and Oman.

"The SMB business for TP-Link has very good potential to grow in the two countries," he said. "We decided to partner with Ethos Technologies because of its great track record in serving the SMB sector. We are confident that the partnership with Ethos Technologies for the UAE and Oman is a great fit because the company will help us unlock opportunities with systems integrators serving the SMB market."

Liang said TP-Link is aiming to grow its SMB offerings in the UAE and Oman, and increase the reach to serve more small businesses in the two countries and across the region. "In Ethos Technologies, we have a niche VAD that understands the market very well and is keen to grow its profile in the SMB space with us," Liang added.

Imtiaz Ghani, general manager at Ethos Technologies, said as an emerging specialist VAD offering channel partners with leading technologies around datacentre, networking, security and cloud, the company was looking for a brand that would complement its existing offerings and eager to grow its share in the market. "We have partnered with TP-Link because we were looking for a vendor that has a strong brand, solid channel visibility, reach and commitment in the SMB market," he said.

Ghani added that TP-Link selected Ethos Technologies because of the company's niche approach to value-added distribution and a solid network of systems integrators that serve the SMB and enterprise segment. "We will be distributing the full range of TP-Link SMB solutions and we are confident that together we will develop the market in the two countries," Ghani explained.

He added that in selecting Ethos Technologies as the distributor in the UAE and Oman market, TP-Link is reaffirming its commitment to working and developing the SMB business in the two countries with a distribution partner that's keen to grow fast.

"Both TP-Link and Ethos Technologies want to grow the SMB business," Ghani said. "The alliance between us will help systems integrator and solution provider partners to enjoy the benefits of products and solutions from a global networking vendor that are backed by high end services from a trusted local distribution partner."

Ethos Technologies is wholly owned and managed by veterans in the Middle East, India and Pakistan IT distribution market with over 40 years of collective experience with leading technologies around data centre, networking, security and cloud.

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