Acer and Red Bull partner on e-Sports

Partnership will produce web documentaries and series to promote e-Sports

Tags: Acer IncorporatedE-SportsRed Bull
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Acer and Red Bull partner on e-Sports Acer and Red Bull will promote e-Sports through a range of content. (Chung Sung-Jun/Getty Images)
By  Mark Sutton Published  August 17, 2017

Acer and Red Bull have announced a content partnership to promote both brands and support e-Sports.

Under the global deal, the two companies will produce a documentary series, web series and multimedia content which will explore the growing world of e-Sports, and boost the profile of both companies among e-Sports fans.

The partnership will support Acer's Predator range of gaming PCs, notebooks and monitors, and will also complement Red Bull's presence in extreme sports.

The content being produced comes in multiple formats. Firstly there will be a mini documentary series that tells true, unaltered and honest stories from personalities in the world of esports. Its aim is to uncover stories that have never been told before with the biggest and brightest stars of e-Sports.

Secondly there will be a web series that explores and reaches different corners of the earth to unravel unique stories from different people in the e-Sports and Games world. The focus is on non-athlete persons that are deeply involved in the scene. Thirdly, a whole host of multi-media digital content will be produced for major international e-Sports events, new game releases, technologies and products.

"Delivering exciting engaging content and connecting with fans through e-Sports is the key to Acer's strategy to continue to drive preference for its high performance gaming brand Predator.  We are thrilled building an even stronger reputation together with Red Bull," said Hajo Blingen, Vice President Marketing at Acer EMEA. "This partnership will help Acer demonstrate its gaming prowess to gaming and e-Sports enthusiasts around the globe."

Acer is already a support of e-Sports, including sponsorship of the League of Legends e-Sports series, and Intel Extreme Masters, the world's longest-running e-Sports pro tour.

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