Sony and Modern Electronics to grow business in KSA

Consumer electronics giant targets 27% growth in 2017 in the Kingdom

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Sony and Modern Electronics to grow business in KSA Kimura says the aim is to present a powerful united front in the retail space.
By  Manda Banda Published  August 15, 2017

Sony Middle East and Africa (MEA) has unveiled a new business strategy that aims to increase its regional presence and grow business by 20% in 2017.

According to the Japanese consumer electronics giant, Saudi Arabia will be the biggest contributor to the company's growth strategy in the region and the business in the Gulf state is expected to grow by 27%.

Driving Sony MEA's strategy, managing director Taro Kimura, outlined his vision that will help him achieve this vision through new product launches and a refreshed business development strategy that will place the company and its business partners in a strong position to gain market share in the company's focus categories, which are television, digital imaging and audio products.

Sony said it is looking to grow television sales in Saudi Arabia by 26%, audio product sales by 32% and achieve a 57% sales growth in its full frame camera business in 2017.

"To achieve our ambitious plans, Sony MEA and Modern Electronics Company Limited (MECL) are re-engineering our operations and evolving strategies based on data and facts. We are aligning priorities, KPIs, processes and in-market execution plans," said Kimura. "Our aim is to present a powerful united front in the retail space. This will enable us to offer our customers the best experiences with our innovative products and encourage them to appreciate their unique value."

MECL has been associated with Sony since it was founded in 1970 and markets all of the vendor's range of consumer electronics that include televisions, audio products, cameras, headphones, PlayStation and XPERIA phones.

Trevor Bish Jones, CEO, MECL said: "Sony has an extraordinarily powerful line-up of products this year. We are working on new strategies to market these products with the Sony regional office.  We are renovating MECL showrooms to focus on Sony and best expose the Saudi customer to the many technological innovations Sony products have to offer."

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