HP unveils novel point-of-sale platform

The new unit features a modular design, Windows 10 support, DDR4 memory and 7th gen Intel Core processors coupled with vPro technology

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HP unveils novel point-of-sale platform HP ElitePOSThe unit is equipped with a number of security enhacements, which includes BIOS-level device security and user authentication technology.
By  Alexander Sophoclis Pieri Published  August 7, 2017

Targeting both the retail and hospitality segments, HP has released its HP ElitePOS, an all-new point-of-sale (POS) system.

Featuring a robust and modular design, ElitePOS comes standard with a number of additions that benefit both customers and sales associates. This includes the ability to utilise interactive signage, record employee attendance, as well as support for self-service applications.

Designed for flexibility, the display console of the unit can be connected an optional receipt printer, while a magnetic stripe reader can be built into the display itself. An optional barcode scanner and standalone printer can also be paired with the ElitePOS.

Gwen Coble, director, Workstations, Thin Clients, Retail Solutions and Immersive Computing, EMEA, HP Inc., said: "As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand."

He added: "The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP."

ElitePOS is built upon the Windows 10 operating system and features DDR4 memory, along with 7th generation Intel Core processors with vPro technology. Lastly, the unit is equipped with a number of security enhancements, which includes BIOS-level device security and user authentication technology.

In terms of physical security, ElitePOS comes standard with VESA mounting K-Lock features, an external fingerprint scanner, as well as an optional bolt-to-counter configuration.

Leslie Hand, vice president of Retail Insights, IDC, commented: "As the retail and hospitality industries undergo a revolutionary shift, the point-of-service device will be a critical hub in delivering the in-store experience for customers.

"But with this rapid transformation in digital business also comes increased threats, in the form of targeted attacks and malware. Retail POS systems, including the new HP ElitePOS, must be able to balance the growing needs of the customer and the brand while also acting as a guardian of the sensitive information that passes through the device on a daily basis."

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