Win AED 1,000 with Majid Al Futtaim malls’ emoji AR-enabled game

Catch emoji icons at Mall of the Emirates, City Centre Deira and City Centre Mirdif for daily prizes

Tags: Augmented realityCloud computingMajid Al Futtaim GroupMajid Al Futtaim Retail
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Win AED 1,000 with Majid Al Futtaim malls’ emoji AR-enabled game To earn points, shoppers will have 20 minutes to catch five emoji out of the 15.
By  Aasha Bodhani Published  July 30, 2017

Majid Al Futtaim malls has unleashed a new emoji augmented realty-enabled game inviting shoppers to win up to AED 1,000.

The Mall of the Emirates, City Centre Deira and City Centre Mirdif are hosting the emoji game where shoppers will be required to catch the yellow happy faces to win daily prizes during Dubai Summer Surprises.

The idea is that shoppers who spend AED 300 at the malls can redeem their receipts for a token to play the game on an iPad. To earn points, shoppers will have 20 minutes to catch five emoji out of the 15 by roaming around mall, and to earn extra bonus points, shoppers can share their activity on Facebook.

The scores will be displayed on a real-time leader board in the malls, and the top three players of the day will win prizes, with AED 1,000 for the first-place winner and AED 750 and AED 500 for the first and second runners-up. The fourth and fifth place winners will win 2 tickets each to Ski Dubai. 

Fuad Mansoor Sharaf, managing director for Majid Al Futtaim Properties, Shopping Malls, (UAE, Bahrain & Oman), said: "The emoji augmented reality game is a new engaging concept tailor-made for visitors to Majid Al Futtaim malls in Dubai that offers a fun-filled immersive experience.

"Augmented reality is popular with the younger generation and with this game that uses emoji icons, one of the most recognisable icons that are used by everyone on their smartphones, we expect families to play together and create great moments with us." 

The game will run until 12 August.

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