Ixia and Arrow Electronics expand relationship to include EMEA

The expanded relationship allows the vendor’s EMEA-based reseller partners to take advantage of the VAD’s specialised services

Tags: Arrow Electronics (www.arrow.com)Ixia (www.ixiacom.com)
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Ixia and Arrow Electronics expand relationship to include EMEA Ixia and Arrow Electronics executives pose for a photo after signing the deal.
By  Manda Banda Published  July 31, 2017

Ixia, a provider of network testing, visibility, and security solutions, has expanded its current relationship with Arrow Electronics, a valued added distributor, enabling the company to distribute the full portfolio of Ixia solutions in Europe, Middle East, and Africa (EMEA), in addition to North and Latin America.

The expanded relationship will allow Ixia's EMEA-based reseller partners to take advantage of Arrow Electronics' specialised services and expertise across the product lifecycle.

In addition, Arrow Electronics' resellers in EMEA can join Ixia's Channel Xcelerate Partner Programme, which enables reseller partners to deliver end-to-end solutions for making their customers' applications and network security stronger.

"Collaborating with Arrow in North America has added a powerful new dimension to our mission of making it easy for resellers to do business with Ixia," said Lori Cornmesser, vice president, Global Channel Sales at Ixia. "Arrow's strong ties with leading Ixia technology partners in North America and EMEA will help fast-track compelling end-to-end solutions to value added resellers and their customers."

"By adding Ixia, we continue to strengthen our networking and security portfolio with another highly-innovative provider," said Nick Bannister, senior director and Head of Networking and Security EMEA at Arrow Electronics.

"Ixia's offering is instrumental to a number of Arrow solution areas including cloud, mobility, SDN, and the internet of things. Due to the fact that Ixia has partnerships with many market leaders that Arrow distributes our collaboration is a great benefit to our customers."

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