to transform into online video e-learning platform

Founded by five industry veterans who have developed a tailor-made e-learning ecosystem

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  • E-Mail to transform into online video e-learning platform The company was founded by five industry veterans and it is headquartered in Dubai.
By  Aasha Bodhani Published  July 24, 2017 has officially launched its beta phase where is will bring tailored proprietary Arabic and English content from online expert mentors.

The online e-learning video platform aims to offer 10,000 high profile Arab and international mentors who specialise in an array of fields, such as management, technology, design and lifestyle.

The platform will then provide exclusive training videos and expert talks, from the likes of world football legend Diego Armando Maradona, Arab film star Hend Sabry; cofounder and CEO of, Ronaldo Mouchawar; His Highness Sheikh Abdul Aziz Al Nuaimi; Her Highness Sheikha Noora bint Khalifa Al Khalifa; international management expert, Dr. Khaled Habib; renowned life coach, Ahmed El Aawar; Egypt's football star, Hazem Imam.'s chief executive officer, Dr. Ihab Fikry, said: "After a painstaking process of carefully selecting international and regional experts covering a broad spectrum of industries and specialisms, we're delighted to launch our beta testing phase of, to provide exclusive content to help improve the Arab users' abilities in their chosen careers and personal daily live."

The company was founded by five industry veterans and it is headquartered in Dubai and a satellite office in Cairo, with plans to spread across the region.

The company is currently accepting recommendations from mentors from across the Arab world who are keen to showcase their courses on the platform's beta version and through registering on

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