BDL Co wins ‘Best Distributor Award’ from HP

Vendor recognises KSA-based distributor for growing sales and exceeding targets

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BDL Co wins ‘Best Distributor Award’ from HP Mahmoud Sheikha, CEO of BDL Co received the award on behalf of the company.
By  Manda Banda Published  July 23, 2017

KSA-based distributor BDL Company Gulf was recently awarded the "Best Distributor Award" in Saudi Arabia for its exceptional work with channel partners and their end user customers in that market.

According to HP, BDL won the prize for exceeding the targeted sales by 200%.  The distributor said this is the second time that BDL has won this award for KSA.

"It is our pleasure to win this prize as we pursue a path of leadership and service excellence in the Saudi Arabia IT channel. This is one of our most important strategic objectives, particularly in light of the fierce competition in the IT sector," said Mahmoud Sheikha, CEO of BDL.

Sheikha said BDL is developing a plan aimed at presenting it as a regional distributor that still has potential in growing its business despite a highly competitive IT landscape in the region. "Obtaining this award for KSA is the first step this year for the company to take a lead on growing its business," he added.

Sheikha said BDL's 2017 strategy focuses on expansion, organisational profit and an emphasis on the performance and obligations to customers and channel partners.

"One of our objectives in the future is the expansion in the field of technical products distribution, achievement of substantial growth in markets related to value-added solutions and technical services distribution," he pointed out. "We also aspire to further expand our distribution operation in the Middle East and Africa."

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