Microsoft touts partner opportunities as IT transformation accelerates

Microsoft CEO Satya Nadella wants partners to focus on new intelligent cloud and intelligent edge

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Microsoft touts partner opportunities as IT transformation accelerates Nadella says intelligent cloud and intelligent edge computing will ultimately generate $4.5trn in IT spending. (Getty Images)
By  Manda Banda Published  July 17, 2017

As IT is moving into a new pattern of data creation and consumption, Microsoft CEO Satya Nadella has urged the company's channel partners to take advantage of opportunities emerging in the "intelligent cloud/intelligent edge."

The technology transformation, Nadella said, is driving Microsoft's product development directions and creating huge opportunities for the vendor's legions of solution provider partners.

Nadella said the direction of IT as a framework to unveil Microsoft 365 and several other integrated products will open up opportunities and impact partners of all types.

"This ethos of being partner-led is always going to be in everything we do," Nadella said.

Since taking the reins as Microsoft CEO in February 2014, Nadella has often described the IT industry as being in a "mobile first, cloud first" stage. In his keynote at Microsoft Inspire 2017, he said Microsoft sees "a real rapid shift to a new paradigm" that he called "the intelligent cloud and the intelligent edge."

That paradigm will be defined by three key characteristics, Nadella explained: Every computing task and experience will be "multi-device, multi-sense" with multiple means of input and output; artificial intelligence will be built into every application and device; and there will be an increased use of containers, microservices and server-less technologies that provide new ways to develop, distribute and manage applications.

Intelligent cloud and intelligent edge computing will ultimately generate $4.5trn in IT spending, Nadella said, in contrast to the $2.5trn created by mobile first/cloud first IT architectures.

"With increasing digitisation, where every part of our society and economy is being fundamentally transformed because of digital technology, the opportunity is greater than ever before," Nadella added. "Being in this industry, being in this [Microsoft partner] ecosystem, the opportunity is tremendous."

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