Microsoft bundles could upset traditional product classifications

Software giant has successfully used bundles in the past to topple rivals

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Microsoft bundles could upset traditional product classifications Microsoft CEO Satya Nadella opened Inspire 2017 with the unveiling of Microsoft 365, which combines Office 365, Windows 10 and Enterprise Mobility + Security.
By  Manda Banda Published  July 17, 2017

Big changes are afoot at software giant Microsoft, with major implications for channel partners of all types.

As Microsoft continues its shift to focusing on enablement of digital transformation, the company is making moves including a major reorganisation shake-up of its salesforce and a further de-emphasis on the business models of the past.

At Microsoft Insipire 2017 partner conference last week, Microsoft made several announcements.

Microsoft CEO Satya Nadella opened the event with the unveiling of Microsoft 365, which combines Office 365, Windows 10 and Enterprise Mobility + Security together for as little as $20 per month per user.

Microsoft 365 will come in two versions, one named "Enterprise" and the other "Business." The former is for large organisations while the latter is tuned to those that top out around 300 users.

Spearheading the changes within Microsoft is Ron Huddleston, corporate vice president of the One Commercial Partner organisation, which is the umbrella group for working with all of Microsoft's various partners.

During Microsoft Inspire 2017, Huddleston discussed some of the ins and outs of the latest moves by the company. "We unveiled Microsoft 365, a new set of commercial offerings that brings together Office 365, Windows 10, and Enterprise Mobility + Security," he said.

Huddleston added that Microsoft 365 is a complete, intelligent and secure solution to empower all companies and all workers, recognising that people are at the heart of digital transformation. He said it puts people at the centre, giving them flexibility to work where and how they want and giving them new ways to collaborate with others - all while protecting company data.

"We are introducing two Microsoft 365 offerings today. Microsoft 365 Enterprise is the evolution of our highly successful Secure Productive Enterprise offering, and includes Office 365 Enterprise, Windows 10 Enterprise, and Enterprise Mobility + Security," he said. "It's designed for large organisations and empowers employees to be creative and work together, securely."

Huddleston said Microsoft 365 Business is available in public preview starting August 2nd and is designed for SMBs with up to 300 users and integrates Office 365 Business Premium with tailored security and management features from Windows 10 and Enterprise Mobility + Security. "It also includes a centralised console for deploying and securing devices and users in one location," he added.

According to the vendor, Microsoft 365 represents a fundamental shift in how the company will design, build and go to market to address its customers' needs for a modern workplace.

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