Luxury phone maker Vertu shuts down

Brand operates three Boutiques in Dubai at Mall of the Emirates, Dubai Mall and Wafi Mall

Tags: United Arab EmiratesVertu
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Luxury phone maker Vertu shuts down Vertu devices are known for their opulence. This Signature Yellow Gold Black Ceramic is crafted in 18 yellow gold and comes with black sapphire screen.
By  David Ndichu Published  July 14, 2017

The British-based luxury smartphone brand Vertu is shutting down.

Vertu, whose devices costs thousands of dollars, has gone into liquidation after a plan to save it collapsed, the BBC reports.

It seems there was little appetite for its handcrafted jewel-encrusted smartphones with prices that start around AED 50,000 for its flagship Signature range.

The company has had a troubled recent past. Originally owned by Nokia, the company was bought by a Chinese holding firm in 2015, and then sold again in March of 2017 to a Paris-based Turkish exile Hakan Uzan.

It switched from using Nokia's Symbian operating system on its devices to Google's Android in 2013.

Vertu operates three stores (or Boutiques) in Dubai at the Mall of the Emirates, Dubai Mall and Wafi Mall as well as selling through partners such as The Rivoli Group.

Uzan is expected to retain the Vertu brand, technology and licenses.

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