Dubai Economy targets Chinese shoppers with ‘WeChat’ platform

The WeChat platform allows Chinese-speaking residents and visitors to file complaints through the service

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Dubai Economy targets Chinese shoppers with ‘WeChat’ platform WeChat offers Chinese-speaking residents and visitors shopping reassurance
By  Aasha Bodhani Published  July 2, 2017

The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has unveiled a smart platform to support economic activity within the Chinese community.

The WeChat platform allows Chinese-speaking residents and visitors to file complaints through the service, ensuring that Chinese customers feel more confident to purchase goods in Dubai, as well as guaranteed quality and consumer rights.

Mohammed Ali Rashed Lootah, CEO of CCCP, said: "Dubai Economy is the first government agency in the UAE to provide a smart platform to connect with the Chinese community across social media. Such measures contribute to improving confidence among consumers belonging to different nationalities, and also to enhance retail sector performance as well as transparency in buying and selling in Dubai."

Lootah added: "The WeChat window is a new addition to the various conventional and social media channels, including email and Twitter, available for consumers to connect with us. It's easier now for the Chinese-speaking shoppers in Dubai and the UAE to reach us through WeChat and help us to protect their rights as consumers."

Chinese consumers can connect to the service by adding +971 55 9540619 on WeChat and a Chinese speaker has been assigned to receive their complaints.

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