LogMeIn dives into CRM market with Bold360

The new solution improves customer interaction, as well as visibility across touchpoints and contextual data.

Tags: CRMLogMeIn Inc (logmein.com)USA
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LogMeIn dives into CRM market with Bold360 Wardley: "The rise of digital, artificial intelligence and mobile-first lifestyles has changed how customers want to interact with their favourite brands."
By  Alexander Sophoclis Pieri Published  June 30, 2017

LogMeIn, a provider of SaaS and cloud-based remote connectivity services, recently launched Bold360, an intelligent customer engagement platform.

The new solutions combines digital engagement channels and support tools under a unified interface, which aids companies in improving their interaction with their customers, as well as visibility across touchpoints and contextual data.

Mary Wardley, program vice president, Loyalty and Customer Care, IDC, said: "The rise of digital, artificial intelligence and mobile-first lifestyles has changed how customers want to interact with their favourite brands.

"As a result, companies need to rethink how they approach customer service to stay competitive.  Offering a variety of engagement channels is just the beginning.  The experience - whether automated or agent-assisted - needs to be seamless and the information contextual, to deliver the type of experience that will create long-term brand loyalty."

Bold360 combines customer profiles with actionable data agents, while also featuring intelligent automation that gives clients access to self-service tools. The latter helps to eliminate routine tasks from the agent workflow, which in turn, helps enhance contact centre efficiencies.

Headquartered in Boston, Massachusetts, LogMeIn maintains numerous officers across North America, Europe, Asia and Australia.

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