Veeam expands revenue potential for ProPartners and Cloud Service Providers

New product offerings and partner initiatives aimed at driving partner services revenue and engagement

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Veeam expands revenue potential for ProPartners and Cloud Service Providers Petersen says Veeam is investing heavily in future growth and constantly innovating to be a step ahead of competition.
By  Manda Banda Published  June 8, 2017

Veeam Software has announced that it has expanded its revenue potential for ProPartners and Cloud Service Providers as part of the vendor's broader partner initiatives aimed at helping partners to be profitable.

The revelations were made at the recently held VeeamOn event held in the USA, where Veeam Software shared its vision for how the company is committed to delivering seamless digital life experiences to users across the globe.

With new innovations across Veeam Availability Suite and Veeam Availability Platform, the company is enabling its resellers and service providers to help customers move to and manage data in a multi-cloud or hybrid cloud environment, while greatly expanding the total addressable market to manage and protect public cloud and physical workloads.

The new product offerings along with new partner initiatives like the Veeam Accredited Service Provider programme and Veeam Cloud and Service Provider Directory is aimed at driving partner services revenue and engagement and strengthening the company's leadership position in the Backup as a Service (BaaS) and DRaaS market.

Peter McKay, co-CEO and president, Veeam, said in his keynote address that Veeam's impressive showing last year with an over 28% YoY growth, $607m in total revenue bookings and 231,000 customers (adding 4,000 every month), was driven in large part by its partners, since the company operates on a 100% channel model. "Today, Veeam has the largest network of channel partners who deliver Veeam-powered solutions for cloud data management and protection, including 47,000 Veeam ProPartners," he said. "In addition, we have 15,000 VCSPs offering backup and disaster recovery services, including 2,900 partners who use Veeam Cloud Connect to offer backup and disaster recovery in the Cloud."

McKay added that Veeam is heavily supporting its partners by committing to invest $126m in marketing representing 20% of the company's revenues.

With an aggressive revenue target of $1.5bn in 2020, the company is betting heavily on its partners and changing its channel sales strategy to pursue SMB, commercial and enterprise customers.

Gregg Petersen, regional director, Middle East, Africa and SAARC at Veeam said: "It is an exciting time for our partners. Veeam is investing heavily in future growth and constant innovation so as to always be one step ahead of competition. As per recent customer satisfaction survey results which will be partly published soon, Veeam's Net Promoter Score is almost twice higher the industry average."

Petersen said there is no doubt that Veeam's solutions are going to see even greater acceptance and uptake this year and beyond. "As cloud computing is on the rise with customers moving more and more to Multi-Cloud or Hybrid Cloud environment, Veeam's goal now is to enable always-on availability for any service across all infrastructures," he said.

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