Top UK tech retailer set to launch first Middle East store

Dyson announces plan to open its first flagship Dyson Demo store in region at Dubai Mall

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Top UK tech retailer set to launch first Middle East store Dyson's full portfolio of technology will be available to experience, including the Dyson Supersonic hair dryer (Jason Kempin/Getty Images for Dyson)
By  Staff Writer Published  June 7, 2017

Dyson, one of the world's top technology retailers, has announced plans to launch its first flagship Dyson Demo store in the Middle East and Africa in Dubai Mall.

The Dubai store, which is set to open later this week, will be the latest addition to a growing number of Dyson Demos globally, including Tokyo, Paris and London's Oxford Street.

It will be the only place in the Middle East and Africa where visitors can test and customise Dyson's technology, as well as learn about its approach to design and engineering, the company said in a statement.

Dyson's full portfolio of technology will be available to experience, including the Dyson Supersonic hair dryer which was described by Vogue as a "game changer" and launched in the region earlier this year.

Also available to test will be the range of intelligent, connected air purifiers, the autonomous Dyson 360 Eye robot as well as Dyson's cord-free vacuums. 

Youssef Mouallem, general manager for Dyson Middle East and Africa said: "Dubai is rapidly emerging as an innovation-led economy and a good home for technology-focused businesses. This makes it the ideal place to launch the region's first Dyson demo store." 

Dyson Ltd is a British technology company. 

In 1978, founder and inventor James Dyson became frustrated with his vacuum cleaner's diminishing performance. Five years and 5,217 prototypes later, he had invented the world's first bagless vacuum cleaner.

Today, Dyson technology is sold in 75 markets globally and over the past four years, Dyson revenue has more than doubled. By 2020, the company aims to hire another 3,000 engineers globally.

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