Majid Al Futtaim announces Microsoft Dynamics 365 implementation

The Dubai-based business group’s will deploy Dynamics AX 2012, Dynamics CRM, Office 365, Power BI, SharePoint Online and Delve.

Tags: Majid Al Futtaim VenturesMicrosoft CorporationUnited Arab Emirates
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Majid Al Futtaim announces Microsoft Dynamics 365 implementation Ahmed Galal Ismail, CEO, Majid Al Futtaim Ventures.
By  Alexander Sophoclis Pieri Published  June 1, 2017

Majid Al Futtaim Ventures has revealed that it will be adopting Microsoft Dynamics 365, Office 365, and a number of Microsoft-related supporting apps, to help improve customer engagement and tackle internal efficiencies across the group's operations.

The latest announcements marks the latest step in the company's three-pronged digital transformation strategy. Firstly, Majid Al Futtaim is gearing itself to utilise technology to gain better insights on consumer behaviour and devise new services and products.

The company also aims to use technology to improve internal operations as efficiently as possible.

Ahmed Galal Ismail, CEO, Majid Al Futtaim Ventures, said: "Majid Al Futtaim literally invented the modern shopping format in our market ... We see ourselves as in the business of creating great moments for everyone, every day, but great moments depreciate very quickly, so we have to keep them fresh."

He added: "Our main challenge was how to consolidate information so we could learn who our customers were within each business - and identify, at a group level, those customers that have relationships with multiple brands. Essentially, this comes from our commitment to replicate our offline leadership online"

Following an extensive procurement process, Majid Al Futtaim will incorporate aspects of the Microsoft 365 suite. This includes including Dynamics AX 2012, Dynamics CRM, and Office 365. The company also took the decision to Power BI, SharePoint Online and Delve.

Naim Yazbek, regional director for Enterprise and Partner Group, Microsoft Gulf, said: "The Microsoft cloud contains all the business apps you will ever need to help you and your organisation achieve more.

"Majid Al Futtaim Ventures has engaged customers and optimised operations - two of the pillars of digital transformation. Dynamics 365 is a multi-purpose suite that draws on the most advanced AI capabilities ever seen in a business application. Improve your manufacturing and supply-chain execution; enhance operational efficiency; up-sell; cross-sell - all the tools are there."

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