Bee'ah launches new tech company EvoTeq

The company also signed two new business initiatives, Evogulf and SmartTrack, which will fall under the umbrella of EvoTeq

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Bee'ah launches new tech company EvoTeq EvoTeq's preliminary offering will be a digital platform called SmartTrack, which will tackle the challenges of drug counterfeiting, within the pharmaceutical industry.
By  Aasha Bodhani Published  May 29, 2017

Bee'ah, Sharjah's environmental management company, has launched EvoTeq, a digitally focused company that will employ technological solutions to address logistical, educational, and healthcare issues faced by the region.

The company also signed two new business initiatives, Evogulf and SmartTrack, which will fall under the umbrella of EvoTeq.

Khaled Al Huraimel, Group CEO of Bee'ah, said: "Signifying a new venture for Bee'ah, EvoTeq will focus its efforts on the digital transformation of the public and private sectors here in the Gulf region, seeking to improve people's lives by applying digital technology to everyday situations. In practice, this means we will strive to enhance existing digital platforms, create new e-commerce services and act as an enabler and facilitator for the rapid, ongoing process of digitalisation within the Gulf."

During SAP Innovation Day, EvoTeq and SAP signed a memorandum of understanding which will oversee a smooth launch of the new company. It will also develop its digital business on the latest computing architecture including mobile, cloud, big data and analytics.

EvoTeq's preliminary offering will be a digital platform called SmartTrack, which will tackle the challenges of drug counterfeiting, within the pharmaceutical industry. This solution will support governments in the pursuit of a secure healthcare system and ensure the authenticity of pharmaceutical products at all touch points of the supply chain.

Powered by SAP, SmartTrack follows a live tracking system that starts with ensuring that all government-authorised drug manufacturers receive an internationally certified GS1 barcode. Emanating from an encrypted digital platform, these barcodes are insusceptible to counterfeiting and will provide details of the production date, location, batch number, and manufacturer of the pharmaceutical product. When the product is scanned, SmartTrack will inspect it against its secure database to ensure legitimacy.

Through the provision of a mobile app, SmartTrack can also be used by patients directly, to ensure the authenticity of the drugs they purchase.

"The range of benefits that SmartTrack offers are undeniable," added Al Huraimel, "The supply of counterfeit drugs by illegal agencies have contaminated the legitimate supply chain for too long, and put countless lives at risk. Through the application of SmartTrack, the pharmaceutical industry will finally be able to acquire actionable data and curb these activities to ensure the well-being of people. This platform can also help to identify shortages and over-supply in the supply chain to ensure that drugs are available when and where they are most needed."

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