Tips and tricks on building the perfect app

Prototype's CEO Alexander Rauser unveils how appreneurs can build a successful app

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Tips and tricks on building the perfect app Alexander Rauser, CEO of digital agency Prototype, provides his insight on what an app creator must keep in mind when building a new app. (Getty Images)
By  Aasha Bodhani Published  May 26, 2017

Nowadays almost everything has an app linked it, from shopping, booking flights to playing games and reading, brands have taken their services from online to mobile app platforms.

Alexander Rauser, CEO of digital agency Prototype, provides his insight on what an app creator must keep in mind when building a new app.  He believes the success of an app depends on its functionality behind the application and what the app enables the user to do.

Here are five tips and tricks to build a winning app:

1. Understand your competition


Appreneurs must study and understand their competition before creating a fully-functional app. With over 5 million apps split between iOS and Android available for download, it is evident that people are consistently looking for fresh and new digital concepts.

2. Plan your app


It is important for appreneurs to understand that building an app is like building a home. Just like you plan the layout of rooms, number of rooms and the sole purpose for each area, intricate details of an app must be planned. Aesthetics, menu options, graphics, and many other factors must be taken into serious consideration when creating an app blueprint.  

3. Consider its user-friendliness


What is not always is considered is that app experiences are not linear, but more complex based on the state the user is in. It is vital for an app developer to view the app as a third-party user. Is it easy to use? Is there a tutorial or guide to show you how to get around the app?

These are important to ask before launching an app. Appreneurs must also remember to inform users about the required settings that will unlock the app's full potential and sole purpose, all to create a successful online brand experience.  

4. Identifying the right platform


These days, choosing the right development platform can also be challenging. Prototype have recently developed successful apps using Facebooks React Native framework, which enables appreneurs to develop native apps for Android and iOS without limitations using a single code base. This can reduce down development and maintenance time significantly, which needs to be considered when developing apps. 

5. Time factor


Rome wasn't built in a day - the same notion is applicable to apps. Research and planning will take up a significantly large chunk of a developer's time. Appreneurs must develop a knack for trial-and-error runs, anticipate issues, all which demand patience and time. 

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